LG OPENS GLOBAL SOFTWARE UPGRADE CENTER FOR FASTER SMARTPHONE UPDATES

Investing Significant Resources Toward Extending Smartphone Lifespan

SEOUL — LG Electronics (LG) today opened the doors to its new Software Upgrade Center in South Korea, the first such facility aimed at providing customers worldwide with faster, timelier, smartphone operating system and software updates. Located in LG’s new research and development campus in Magok-dong, western Seoul, the Software Upgrade Center is just one of the ways LG is demonstrating its commitment to customers’ needs.

The Software Upgrade Center will not only be charged with developing and delivering regular OS updates for LG smartphones, it will also be responsible for ensuring a consistent user experience on LG devices by continuously testing the stability and compatibility between hardware and software after updates.

The creation of the center will enable LG to roll out OS updates faster in countries where LG smartphones are available to ensure that customers around the world receive the same level of quality service. One of the first initiatives of LG’s new Software Upgrade Center will be to roll out Android Oreo for the LG G6 later this month starting in Korea, followed by other key markets.

“Aligning after-sales support with customers’ needs is a top priority at LG,” said Mr. Jo Seong-jin, CEO of LG Electronics. “Stable and consistent upgrades will demonstrate to our customers that LG smartphones have long and reliable lifespans.”

LG TO UNVEIL SEVENTH GENERATION G SERIES IN EARLY MAY

LG’s Latest AI Premium Smartphone to be Revealed at Events in New York, Seoul



SEOUL —LG Electronics (LG) announced that it will formally unveil its premium LG G7ThinQ smartphone on May 2 in New York City and May 3 in Seoul. LG will host media events to introduce the LG G7ThinQ on May 2 (EDT) at the Metropolitan West in New York and on May 3 (KST) at I’PARK Mall in Seoul. This will be the first G series smartphone to adopt the ThinQ name, created to identify all of LG’s consumer electronics, home appliances and services that utilize artificial intelligence to deliver practical, consumer benefits.

The LG G7ThinQ is an evolution of the foundation laid by the LG V30SThinQ, the first LG smartphone to embrace AI as part of its core features. The V30SThinQ incorporated AI technologies that enhanced the most frequently used features including voice recognition and Vision AI to improve camera convenience. The LG G7ThinQ will offer improved interconnectivity with LG devices such as home appliances, TVs, and more.

“Now is the time when manufacturers have to pay close attention to what customers actually need and want for their smartphones,” said Hwang Jeong-hwan, president of LG Electronics Mobile Communications Company. “With the LG G7ThinQ, LG is continuing to deliver on its promise to enhance core technologies to meet customers’ real life needs by incorporating AI technologies that are more than features, they are part of the user experience.”

[Interview] Designing a Smartphone That Reimagines the Mobile Experience

“The Key to Visual Communication is a Single Intuitive Process”

From AR Emoji to Super Slow-mo video to Live Translations to AKG-tuned stereo sound, Samsung’s Galaxy S9 and S9+ feature a raft of innovative technologiesdesigned to transform how users communicate with as well as share and experience the world.

Samsung Newsroom recently sat down with members of Samsung’s Global Product Planning Group – Nayoung Kim, Taihoon Kim, Joohyun Kim and Jonathan Min – who discussed the process of developing a device that’s more powerful, personal and in tune with how we use our smartphones today.

(From left) Taihoon Kim, Jonathan Min, Nayoung Kim and Joohyun Kim, of Samsung’s Global Product Planning Group, helped shape the Galaxy S9’s design.

Q. What inspired you to develop the Galaxy S9’s ‘visual communication’ features?

Nayoung Kim: Current mobile trends are being dictated by Generation Z, but they are very selective. In our research, we took a close look at how Generation Z are communicating, as well as what kind of apps and functionality they most enjoy. We eventually uncovered an increase in the use of visual forms of communication. For example, members of the social media generation will often use emoticons rather than texts, and they enjoy sharing fun images. So, to cater to this preference, we focused on adding new functionalities to the camera.

Q. Could you elaborate on the camera’s development process?

Nayoung Kim: When designing the camera, our team focused on three key points. It needed to be capable of recording dynamic video – the type of content that the younger generation loves to consume; it needed to be able to capture low-light photos, which should be a fundamental feature of any camera; and it needed to be easy to use and offer fun new features, like AR Emoji.

Taihoon Kim: The product development process for the Galaxy S9 was quite different from that of the previous years, as team members with different expertise strived to discover the visual experiences of everyday life through their own eyes, and how that might translate to camera functionality. These diverse insights enabled us to develop a camera catering to wide needs.

Q. How did you refine the Galaxy S9’s user experience?

Taihoon Kim: We focused on enhancing the End-to-End scenario of the user experience. For the camera, that involved ensuring easy-to-use Super Slow-mo video functionality, with immediately accessible videos that could be directly uploaded to social media through one intuitive process.

You see this sort of seamlessness with AR Emoji as well. Once you scan your face, you’re instantly given the option to customize your 3D avatar to your liking, and presented with 18 shareable GIFs encompassing a wide range of expressions.

Nayoung Kim: We tested the device’s usability extensively, and in various contexts, to ensure the processes were intuitive and organic, and could work across all aspects of daily life. As example, I brought a prototype of the phone with me when I went sledding with my children. The first-hand experience of recording a Super Slow-mo video of my children rocketing down the hill gave birth to the idea of an auto motion-detect function able to capture those sorts of fleeting moments.

Q. Which Galaxy S9 feature has received the biggest response from consumers?

Jonathan Min: We’ve found that users are very interested in the AR Emoji feature, which we first started working on in 2016. People are used to expressing themselves with emojis and stickers, but this feature allows them to create and express themselves through emojis that resemble their own faces, in a way that’s much more personal.

When we started it was new, so everything had to be built from the ground up, and it was difficult to predict consumers’ feedback. It was also our development team’s first time working on something like this, so it took a lot of trial and error to bring the function to life.

Nayoung Kim: Our most important goal is to provide users with new experiences by launching the product, enhancing it based on the market’s reactions, and continuing to develop innovative features. AR Emoji will continue to be enhanced in ways that reflect consumers’ needs.

Q. Do you have a favorite feature?

Jonathan Min: I personally use AR Emoji stickers the most, whenever I message my friends and family.

Taihoon Kim: I like the Super Slow-mo function the most. It’s not only great for capturing dynamic actions, but life’s little moments as well, such as the signature facial expression of your loved ones. And the Galaxy S9’s ability to display Super Slow-mo clips on the lock screen creates a touching way to enjoy videos of them.

Joohyun Kim: We redefined the design of the Infinity Display to make it even more beautiful and to minimize any ‘distracting’ elements. Subtle adjustments, such as ensuring that the iris scanner is hidden, and that the bezel and display are the same color, helped us deliver a display that makes it easy for viewers to immerse themselves in their favorite content.

Q. Going forward, how does Samsung plan to ensure that Galaxy smartphones remain among the most innovative in the market?

Taihoon Kim: It will be important to stay a step ahead in innovative features, as well as time them to the market appropriately to grab consumer attention. Consumers can experience visual communications features directly themselves, without an explanation. We plan to continue exploring dynamic visual features, given their unique appeal to the young generation of consumers, as well as integrate new technologies like AR (augmented reality) and AI (artificial intelligence) into our devices.

Nayoung Kim: The basic features of smartphones have been refined to the point that consumers are largely satisfied. What matters is not how diverse the offered features are, but whether the features offered to deliver a high level of satisfaction. At this point, we need to think about the next phase for smartphones, which will involve delivering innovations that really resonate with the new generation of users.

Joohyun Kim: Smartphones have become essential to daily life. As product planners, it’s our duty to constantly look for ways to improve on ‘basic’ features – those that we use every day – while also identifying brand new functions.

PORSCHE DESIGN and HUAWEI set a new standard in mobile luxury

The new PORSCHE DESIGN HUAWEI Mate RS delivers the future of mobile technology
encapsulated within an exceptionally stunning and streamlined handset

PORSCHE DESIGN HUAWEI Mate RSPARIS – PORSCHE DESIGN and HUAWEI launch a highly sophisticated and powerful smartphone; the PORSCHE DESIGN HUAWEI Mate RS, at the opulent Grand Palais, Paris, France. Introducing the future of technology through features such as the world's first dual fingerprint design including an innovative in-screen fingerprint sensor, the world's first Artificial Intelligence (AI) processor¹ and Leica triple camera with 40MP image capture. This device will surpass the demands of even the most discerning smartphone user.



Incorporating PORSCHE DESIGN's signature design language and HUAWEI's breakthrough technology and craftsmanship, the PORSCHE DESIGN HUAWEI Mate RS sets a new standard in mobile luxury. With a commitment to unique, functional design, the phone has a 6" 2K curved OLED screen and wonderfully symmetrical look, minimalist feel and a stylish 8-edged 3D curved glass body. Available globally in black² – a timeless colour that enables a seamless switch from glass to frame, and reflects PORSCHE DESIGN's commitment to purism and simple sophistication.

The PORSCHE DESIGN HUAWEI Mate RS has been built with exceptional accuracy, meaning each component is there for a specific reason, and exactly where it needs to be to ensure the user gets the best possible experience in terms of power and aesthetics. High performance is also indicated in the naming of the smartphone: the term "RS" stands in the world of PORSCHE motorsport for outstanding racing performance.

The PORSCHE DESIGN HUAWEI Mate RS benefits and features include:

The world's first dual fingerprint scanner for enhanced convenience, allowing users to awake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to awake the device, touch to unlock it
The winning combination of Leica triple camera with 40 MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5x hybrid zoom, and the world's first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
The PORSCHE DESIGN HUAWEI Mate RS is the first HUAWEI handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
An 'intelligent' smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used - constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
256 GB of internal storage³ means those constantly on the go and constantly on their phone can be worry free
Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
Splash, water⁴ and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Each PORSCHE DESIGN HUAWEI Mate RS comes with a beautifully designed leather phone case accessory to match the lifestyle of the demanding target group. Cases are available in a range of leathers and colours, including black or red.

Richard Yu, CEO HUAWEI Consumer Business Group said: "The PORSCHE DESIGN HUAWEI Mate RS is the perfect blend of today's most innovative smartphone technology and luxury design. We are bringing cutting-edge technologies to this device, which people will fall in love with - from the innovative in-screen fingerprint to the Leica triple camera system - bringing consumers an unprecedented experience."

Jan Becker, CEO PORSCHE DESIGN Group, said: "Both PORSCHE DESIGN and HUAWEI seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level."

PORSCHE DESIGN and HUAWEI have worked in tandem to develop a smartphone that fuses together the two brands' DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device's body, software themes and accessories, the new handset is accentuated with PORSCHE DESIGN's distinguished aesthetic and purist, minimalist feel.

The PORSCHE DESIGN HUAWEI Mate RS will be available to purchase from premium retailers [insert local market examples] from April 2018.

To find out more about the unique benefits of this powerful and beautifully designed smartphone and how this heralds the future of both luxury and mobile technology, visit https://consumer.huawei.com/en/phones/porsche-design-mate-rs/ or search #DiscoverExceptional,
#HUAWEIMateRS and #PORSCHEDESIGN

¹ Kirin 970 chipset was created by HUAWEI and was the first Artificial Intelligence (AI) chip to be introduced in a smartphone, first released in the HUAWEI Mate 10 Series in 2017
² PORSCHE DESIGN HUAWEI Mate RS is available globally in Black, and as a limited edition in China the device will also be available in Red
³ 10Watt wireless quick charge
⁴ Water proof in one meter of water for 30 minutes

TECHNOLOGY AND CREATIVITY COMBINE AS HUAWEI AND HELENA CHRISTENSEN PARTNER TO INTRODUCE NEW HUAWEI P20 PRO SMARTPHONE

● Iconic supermodel and renowned photographer uses the world’s first triple-lens Leica camera, HUAWEI P20 Pro, to capture an intimate portrait series
● HUAWEI P20 Pro fuses an incredible camera with powerful A.I., giving photography lovers the tools to master their craft in the palm of their hand

Leading technology brand HUAWEI has today announced the launch of its new flagship ‘intelligent’ phone, the HUAWEI P20 Pro. By combining the world’s first triple-lens Leica camera and exciting innovation, driven by Artificial Intelligence (A.I.), HUAWEI delivers the most exceptional photography experience possible. At the launch, held at Paris’ iconic Grand Palais, HUAWEI also announced a partnership with one of the worlds most celebrated supermodels and photographers, Helena Christensen, to shoot an intimate gallery of portraits. The series of portraits captures three fascinating subjects that showcase the vivid colours and stunning detail of photography delivered through the HUAWEI P20 Pro – in a greater level of detail than ever before.

The beautiful collection entitled “See More”, focuses on the stories of three talented professionals, and demonstrates how HUAWEI P20 Pro allows photographers and viewers alike to see more of subjects, thanks to the perfect balance of light and detail in each portrait. The series demonstrates Helena’s skill and dexterity as a photographer, effortlessly complemented by the incredible HUAWEI P20 Pro – bringing technology and creativity together in one perfect art form. The expertly-crafted HUAWEI 40 MP Leica triple-lens combines with powerful proprietary innovation including object recognition and super slow-motion to deliver a professional photography experience.

Recognised for iconic campaigns with fashion houses including Chanel, Versace and Prada, Helena Christensen is one of the world’s most famous supermodels. Having long held a passion for photography, she has stepped back behind the camera lens in recent years to focus on her work as a photographer, and has been credited with exhibitions in galleries across the globe.

“For this shoot, it was important to me that I captured the spirit and dedication of my subjects, and that my portraits faithfully convey what kind of person they are without the need for words,” says Helena Christensen. “Shooting with the HUAWEI P20 Pro smartphone not only made this process a lot easier, but it also meant I could get a lot closer to these amazing women, as it removed the need for any additional equipment, effectively breaking down the physical barriers that previously stood between me and my subjects.”

HUAWEI worked closely with photographers and specialists at Leica Camera AG to develop and engineer a new generation of ‘intelligent’ phone that allows users to easily master the art of taking the perfect photograph. As a result, HUAWEI P20 Pro delivers the most advanced camera experience in a smartphone - the A.I. knows what makes a good picture. It automatically recognises and adjusts settings according to the subject matter to help enhance results, as well as give guidance on composition and framing, providing users with a lifetime of professional knowledge in an instant.

Other features that enhance photography results include the largest light sensor in a smartphone (to allow in more light, resulting in a clear, focused image) and Night Mode (for incredible night-time photography). In addition, the HUAWEI FullView Display maximises the display for stunning visuals, whilst the ultra-efficient battery will keep users connected and shooting for hours. Plus, with HUAWEI SuperCharge they will be back up and running in just a few minutes* when a power top-up is finally needed!

“With HUAWEI P20 Pro we are ushering in a new era of and benchmark for smartphone cameras,” said Richard Yu, CEO HUAWEI Consumer Business Group. “HUAWEI P20 Pro combines the very latest in smartphone technology with Leica Camera’s legendary expertise, to deliver an incredible master photography experience driven by A.I., giving users the tools to achieve professional-standard results with every shot.”

Beautiful colourways make the HUAWEI P20 Pro a fashionable and stylish smartphone choice, allowing users to express their personality and emotion through their handset. Striking Twilight, Midnight Blue and Pink Gold hues complement more traditional Black shades, whilst the world’s first gradient-coloured glass body provides another aesthetic twist to stand out from the crowd**.

Helena’s three subjects were specially chosen for the passion for perfection in their craft. Their portraits, taken by Helena Christensen using the HUAWEI P20 Pro allow us to “See More” of their dedication and commitment within their everyday lives. Helena captures the dedicated concentration of jewellery designer Adeline Rapon as she evolves and develops her designs; she captures the grace of ballerina Melissa Chapski as she perfects the perfect pirouette; and she photographs the enigmatic Maria Fagerström, an international pilot who has travelled almost every corner of the world.

HUAWEI P20 and HUAWEI P20 Pro smartphones were launched at a spectacular event on Tuesday 27 March at the iconic Grand Palais in Paris. This stunning venue has long held strong associations with the world’s most fashionable brands, from Chanel to Hermes; and HUAWEI follows in the footsteps of these designers to show the intersection of fashion and technology in the beautifully-crafted HUAWEI P20 series.

For full details and to check availability in your region, please visit http://consumer.huawei.com.

Follow HUAWEI on Instagram and Twitter (@HuaweiMobile) to discover more from the #SeeMooore campaign with Helena Christensen.


* A 30-minute charge powers the battery to 58 percent, under laboratory conditions
** Gradient colourway available in the Twilight (ultra-violet) and Pink Gold SKUS

HUAWEI Unveils the HUAWEI P20 and HUAWEI P20 Pro, Breakthroughs in Technology and Art to Redefine Intelligent Photography

At an exclusive launch event held today at the iconic Grand Palais, HUAWEI Consumer Business Group unveiled the much-anticipated HUAWEI P20 and HUAWEI P20 Pro. The HUAWEI P20 Pro features the world's first Leica triple camera and both devices include unprecedented AI advances, combining technology and art to bring to life a groundbreaking smartphone experience.



HUAWEI set new expectations for smartphone photography with the launch of the HUAWEI P9, the first Leica dual camera. With the debut of the HUAWEI P20 Series, HUAWEI makes capturing professional quality images a truly effortless experience for everyone.

"We look for inspiration from artists to continuously evolve our approach to design and innovation," said Richard Yu, Chief Executive Officer, HUAWEI Consumer Business Group. "The HUAWEI P20 Series builds on the legacy of our collaboration with Leica. With a breakthrough triple camera on the HUAWEI P20 Pro, an advanced dual camera on the HUAWEI P20, and powerful artificial intelligence on both, today's most vibrant consumers can capture and share the brilliance of the world around them."

Achieving DxOMark's highest overall scores¹, the HUAWEI P20 Series includes advanced, intelligent camera systems that bring consumers features that ultimately enhance every part of the smartphone photography experience.

Key features of the HUAWEI P20 Series include:

An advanced camera system to capture more light, more details and more beauty, featuring a revolutionary Leica triple camera and 5x Hybrid Zoom on the HUAWEI P20 Pro, and a Leica dual camera on the HUAWEI P20;
Innovative photography features, including Master AI with AI-driven professional photography and HUAWEI AIS (AI Image Stabilization), a powerful AI stabilization technology;
A timeless design with barely-there bezels and all-new gradient colors;
Ultimate performance, featuring the NPU on Kirin 970 and EMUI 8.1 based on Android™ 8.1 for a premium and smooth user experience.
HUAWEI also unveiled the PORSCHE DESIGN HUAWEI Mate RS (Race Sport). Continuing its collaboration with the exclusive luxury brand, the PORSCHE DESIGN HUAWEI Mate RS features Porsche Design's signature functional design language and HUAWEI's cutting-edge technology and craftsmanship.

An Exquisite Combination of Art and Technology for the Fashion Forward
The HUAWEI P20 Series features a striking, fashion-forward aesthetic. Most notably, the HUAWEI P20 and HUAWEI P20 Pro come in all-new, exclusive, fashionable colors, Twilight and Pink Gold, achieved by applying several layers of NCVM* optical coatings underneath the glass back, so light hitting the surface refracts and creates a vivid, yet gradual change of hue. The HUAWEI P20 and HUAWEI P20 Pro are also available in Black and Midnight Blue.

The 5.8-inch screen HUAWEI P20 and 6.1-inch screen HUAWEI P20 Pro feature ultra-thin bezels and impressive screen-to-body ratios for better viewing experiences with more on-screen information, whether reading or gaming. The HUAWEI FullView Display seamlessly blends with rounded edges, making the device comfortable to hold.

Inspired by Light and Technology, a Stunning Device Designed for Every Photography Fan
The HUAWEI P20 Series reflects the art of light, with camera features that enhance the smartphone photography experience. The HUAWEI P20 Pro features a Leica triple camera with the highest total pixel count on a smartphone available in the market - the camera configuration is comprised of a 40 MP RGB sensor, a 20 MP monochrome sensor and an 8 MP sensor with telephoto lens. It also features a color temperature sensor for better color reproduction. With f/1.8, f/1.6 and f/2.4 wide aperture to capture crisp, clear details, the HUAWEI P20 Pro also includes a brand new Leica 3x telephoto (VARIO-SUMMILUX-H 1:1.6 - 2.4/27-80ASPH) lens for long-range photography of up to 5x Hybrid Zoom. The HUAWEI P20 Pro's highly sensitive image sensor captures low light photos with up to ISO 102400.

The HUAWEI P20 builds on its predecessor's foundation with a Leica dual camera featuring a 12 MP lens with a pixel size as high as 1.55 μm, and a 20 MP monochrome lens, enhancing the HUAWEI P20's ability to capture photos in low-light settings.

The HUAWEI P20 Series devices support six-axis stabilization and 960fps super slow motion, which is 4x higher than the standard 240 fps and captures details that cannot be seen with the naked eye. With Ultra Snapshot mode, the devices can capture an image in as little as 0.3 seconds by just double clicking the down volume button, even from an off screen.

Master AI Photography Experience for Everyone, Everywhere
With the Kirin 970 processor, the HUAWEI P20 Series automatically identifies more than 500 scenarios in 19 categories and selects photography modes and camera settings to deliver incredible, professional-looking images - even for novice photographers. In addition, HUAWEI AIS steadies handheld night shots for incredible long exposure images without a tripod. Brand new to HUAWEI's advanced camera system is 4D predictive focus. In this mode, the camera predicts moving objects and focuses on them with extreme efficiency to capture minute details of objects in motion. In addition, the HUAWEI P20 Series features AI-Assisted Composition, providing intelligent suggestions to frame group shots and landscapes.

The HUAWEI P20 and HUAWEI P20 Pro feature a 24 MP selfie camera** with AI beautification and 3D portrait lighting - the result is beautiful selfies with healthy-looking skin tone adjustments, delicately outlined facial details and realistic 3D feature enhancements.

Additionally, the HUAWEI HiAI Ecosystem enhances a variety of app experiences. For instance, the HUAWEI P20 Series includes on-device Prisma processing, which supports real-time filter recommendations based on scene and object recognition - the calculation speed is three to four times that of the cloud version.

In partnership with Google, the HUAWEI P20 Series supports Google ARCore delivering advanced AR capabilities.

Collaboration with Porsche Design Delivers a New Level of Luxury and Technology
The PORSCHE DESIGN HUAWEI Mate RS combines Porsche Design's signature brand aesthetic with HUAWEI's mobile engineering expertise setting a new standard in luxury smartphones. The PORSCHE DESIGN HUAWEI Mate RS features a Leica triple camera with the highest total pixel count on a smartphone available in the market - the camera configuration is comprised of a 40 MP RGB sensor, a 20 MP monochrome sensor and an 8 MP sensor with telephoto lens. This is the world's first smartphone equipped with microcapsule PCM - an aerospace cooling technology for maintaining a safe temperature. In addition, the PORSCHE DESIGN HUAWEI Mate RS features an innovative in-screen fingerprint sensor which allows consumers to wake up the device by floating their finger above the display, while touching the sensor to unlock the device is lightning fast. The back fingerprint sensor can also be used to unlock the device or to access a second, secure space. The 6-inch OLED 2K curved screen PORSCHE DESIGN HUAWEI Mate RS is available in Black, and for the first time, in an eye-catching Red***.

Introduced on the HUAWEI Mate 10 Series, the HUAWEI P20 Series and PORSCHE DESIGN HUAWEI Mate RS feature TÜV Safety Certified HUAWEI SuperCharge. Both the HUAWEI P20 Pro and PORSCHE DESIGN HUAWEI Mate RS have a 4000 mAh battery - the HUAWEI P20 features a 3400 mAh battery - with AI-powered Battery Management. The PORSCHE DESIGN HUAWEI Mate RS is the first HUAWEI smartphone to enable quick wireless charging.

Pricing and Availability
The HUAWEI P20 Series and PORSCHE DESIGN HUAWEI Mate RS are immediately available globally.

Model Version EUR (includes tax)
HUAWEI P20 4 GB + 128 GB 649
HUAWEI P20 Pro 6 GB + 128 GB 899
PORSCHE DESIGN HUAWEI Mate RS 6 GB + 256 GB 1695
PORSCHE DESIGN HUAWEI Mate RS 6 GB + 512 GB 2095
The new HUAWEI P20 Series devices are compatible with two new audio accessories: HUAWEI FreeBuds and HUAWEI Active Noise Canceling Earphones.

* Non-conductive Vacuum Metalizing
** 24.8 MP sensor
*** Available in Mainland China

¹ Highest overall DxOMark scores in the mobile camera category – HUAWEI P20 Pro: 109; HUAWEI P20: 102.

Xperia XZ2 and XZ2 Compact give you the World’s Best Battery Performance of the Leading Premium Smartphones*

Here at Sony we know you don’t just use your Xperia for calls, it’s all about entertainment on the move, keeping up-to-date with the latest news and scouring social media. This means you need a device that keeps you going throughout the day.

Well now you don’t have to worry as our new Xperia XZ2 and XZ2 Compact have been certified as having the best battery performance of the leading premium smartphones* – the result of increased battery capacity and improved power consumption & energy efficiency, with the Qualcomm® Snapdragon™ 845 Mobile Platform.So whether you’re in the market for a new phone or just looking to treat yourself, pre-order the new Xperia XZ2 and XZ2 Compact here.

*Based on the results of battery performance testing Sony’s Xperia XZ2 and Sony’s Xperia XZ2 Compact, Apple iPhone X, Samsung Galaxy S9, LG G6, Huawei P10 and Oppo R11 (being the “Leading Premium Smartphones” as defined by Strategy Analytics as top selling smartphones globally). Research was conducted by Strategy Analytics from 15th – 20th February and 20th – 21st March 2018. For more information, go to: www.sonymobile.com/testresults/

ZeniMoji, a fun way to communicate - ZenFone 5 Series | ASUS

ZeniMoji is a fun new ZenFone 5 feature — exclusive to ASUS — that lets users animate cute avatars using their own voice, facial expressions and head movements. Uniquely, ZeniMoji avatars can be used in video chats or live-streaming, as well as in text chats, to make them more entertaining!

Galaxy S9 I S9 + TVC - AR Emoji

# GalaxyS9 # AR Emoji

From expression to action
I am the only one in the world.
Have fun chatting with AR emoji! 🎶

Galaxy S9 I S9 + TVC - Super Low Light

Even darker, brighter and clearer
# GalaxyS9 # super low light

Even in dark environments
Discovering hidden beauty and detail
Galaxy S9 # Dual Aperture # F1.5 # F2.4

Galaxy S9 I S9 + TVC - Super Slow Motion

I can not see the moment!
# GalaxyS9 # Super slow motion

With Super Slow Motion calling 'Like'
Enjoy the fun of the moment!

Samsung Galaxy S9: Case Selection

Whether you’re at home or out and about, keep informed and stay stylish with the new LED View Cover and Hyperknit Cover for the Galaxy S9 and S9+.

Learn more: spr.ly/GalaxyS9_Accessories

Samsung Galaxy S9 Official TVC: The Camera. Reimagined.

It’s not just a Camera. It reimagines what a camera can do.
Introducing Samsung Galaxy S9. The Camera. Reimagined.

Samsung Members at Galaxy S9 Unpacked

Samsung Members were invited to Unpacked in Barcelona to witness the unveiling of the Galaxy S9. Get a behind-the-scenes look at their exclusive experience. Click to explore the Samsung Members app: http://spr.ly/SamsungMembers_GalaxyS9... *The footage shown was taken from interviews given by certain Samsung Members app users. These app users were invited to the Unpacked Event supported by Samsung Electronics. *Availability of the Samsung Members app and its specific features may vary by region and device.

[Interview] The Slow Mo Guys Discuss Capturing Amazing Moments with the Galaxy S9’s Super Slow-Mo Camera

Samsung Electronics recently teamed up with Gavin Free and Daniel Gruchy, also known as The Slow Mo Guys of YouTube fame, for a fun and inventive video series in which the experts offered tips on creating slow motion videos with the Galaxy S9’s new Super Slow-mo camera. The complete ‘Samsung Sessions’ series is now available on Samsung’s YouTube channel.

At Galaxy Unpacked 2018, Samsung Newsroom caught up with Gavin and Dan to hear their thoughts on the device’s 960 fps (frames per second) slow-motion capture capability, and to discuss ways to utilize the Super Slow-mo feature to make everyday moments epic.

Q. How did you first get into making slow-mo videos?

Gavin: I used to be a high-speed camera operator for the British film industry, so I was able to play around with these cameras in our off time. Eventually, I got Dan involved because Dan, to me, was the best person I knew to get banter on camera, and we started a YouTube channel with these incredible cameras that not many people had access to at the time.

Dan: I would say that cameras like these, at the time, were very uncommon. There were only a couple in the country. We were so young, and Gavin was so capable of using [the cameras] because of his job, so it was a cool opportunity that led us to what we do.

Q. What makes a great slow-mo video?

Dan: Sometimes our videos are very scientific, and we’ll discover something that might not have been seen before. Sometimes they’re just fun stunts. For instance, banging paint on a drum. It’s not scientific, it just looks cool for that split second – one that you don’t get to see in real life, but that you can see in slow motion.

Gavin: Yeah, we’re lucky enough to be able to do such a wide variety of subjects. There’s no strict rule to our channel besides shooting stuff in slow motion, so we can choose what we want.

Q. What do you think has made your creations resonate so well with viewers?

Gavin: We’re showing the audience something that they’ve seen hundreds of times, something that they can relate to, but at a much, much slower pace. There’s a lot of beauty in the world, even in normal, everyday subjects when they’re slowed down.

Dan: When we slow everyday things down, we’re showing [the audience] something they haven’t seen before. And we’re not just showing them a video; we’re presenting it and going through the experiment with them – showing them the setup, did it go well or did it not, and anything funny that happened. We try to engage people with that as well, so it appeals to a broad audience. So it’s not just footage – it’s more engaging.

Q. What are some good examples of moments in daily life that would look great captured in slow motion with the Galaxy S9?

Gavin: I feel like even before you go to work every day, there are so many moments full of emotion. For instance, if you look at a shower, you see droplets of water turn into a stream and into beads of water. Even putting milk into your coffee or watching TV – there are so many aspects of everyday life that you usually ignore that look completely different when slowed down.

Dan: I like that the Super Slow-mo technology is built into the phone, because you could be on a jog in the park or walking your dog and think “I wonder what that looks like in slow motion,” and just whip out your phone and see for yourself. Usually, we have a huge camera that we have to set up and get everything ready for, whereas with the phone, you can just go about your day and capture slow-mo footage without needing to set anything up.

Q. What were your initial impressions of the camera?

Gavin: I particularly like what the Galaxy S9 does with auto triggering, because with high-speed cameras, even ours, we can’t record for very long because it’s taking so many pictures every second that the recording time is very short. It has auto triggering so that you can put a box on the screen and, if something goes through the box, it automatically knows that that’s your slow-motion moment.

That’s very useful, especially considering that human reaction time isn’t actually very good and that 0.2 seconds goes by very fast, so that’s a great feature. We actually did one shot where we put the phone down on a table and it triggered itself when I threw water over Dan.

Dan: Yeah, there was no one touching it, and that’s a first for us. We just set it up, left it and it triggered automatically, which is really cool. It’s difficult to get [that kind of shot] manually when you don’t know what’s going to happen. So say, for instance, you’re waiting for something to burst or something to be hit or explode. If you place the box where the action is going to happen, you don’t need to worry about it, which is really, really, cool. It removes the human error part.

Q. What inspired the Super Slow-mo videos that you created with the Galaxy S9?

Dan: The idea was to show how easy it is to [film Super Slow-mo videos] in everyday situations, so we thought, what’s around the house? We used popcorn in one of the videos and just about anything else that we could use around the house.

Q. Are there any tips that you could offer users to help them get the most out of the Super Slow-mo feature?

Gavin: I think [users] should be very experimental [with the feature], and make sure that you have a lot of light, since you are taking so many pictures every second. There’s not actually a lot of light hitting the sensor for very long, so a bright environment is very good. And get someone to help you as well.

Dan: I would say that obviously, since it’s a phone, there’s no limit to what you can record in slow motion. You can just record whatever you want around the house, wherever you are. But it’s like Gavin said, it’s all about light. The more light you have, the easier it is.

Samsung and Disney Create AR Emoji Magic for the Galaxy S9 and S9+

Beloved Disney characters brought to life on
Samsung Galaxy S9 and S9+



Samsung Electronics and Disney are bringing beloved Disney characters to life as new AR Emojis for the Galaxy S9 and Galaxy S9+. Starting today, Galaxy S9 and Galaxy S9+ users will be able to access classic Disney characters – Mickey Mouse and Minnie Mouse– directly from their phone to create personalized messages. For the first time ever, these Disney characters are coming to life in an augmented reality setting for communications and messaging. Characters from favorite Disney films including The Incredibles, Zootopia, and Frozen will roll out throughout the year.

“By extending our characters and stories to new digital platforms, we are creating daily Disney experiences everywhere our audience goes, and we are able to draw in new generations of fans,” said John Love, Vice President, Apps at Disney Consumer Products and Interactive Media. “The Disney AR Emojis offer an innovative approach to content for the Galaxy S9 and S9+ and a fun way to bring magic to messages.”

“With more than 6 billion emojis sent daily, our goal with developing AR Emoji was to provide a fun, exciting way to communicate and a new way to bring animated images to life,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “We knew there was no one better to partner with than Disney – creator of some of the most beloved characters in history – to make our AR Emojis the happiest faces on earth and give our users access to the most popular characters to share with friends across platforms.”

Beginning on March 16, users with Galaxy S9 and S9+ smartphones can download Disney characters from the AR Emoji mode on their camera.

Launching alongside the Galaxy S9 and S9+, AR Emojis allow users to create fun customized messages to send to friends. The AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica, allowing users to create fun, customized messages to send to friends. AR Emojis offer eighteen pre-set stickers using standard AGIF file format, so they can be easily shared with anyone, no matter what kind of smartphone they have.1 When users find an AR Emoji they love, they can pin it to their Always On Display, so they can enjoy it whenever they look at their phone.

1 Availability of eighteen pre-set stickers varies by emoji and does not include Disney characters at this time.

Samsung Electronics Officially Launches Galaxy S9 and S9+

Samsung Electronics has officially launched the Galaxy S9 and Galaxy S9+ in markets around the world. The company’s latest flagship smartphones will be available in stores today, March 16, in approximately 70 countries, including Korea, the U.S., Canada, China and all of Europe, and will roll out to over 110 markets by the end of the month.

 

The Galaxy S9 and S9+ introduce an array of innovative features to the Galaxy series, unveiling exciting new ways for users to capture and share special moments, express themselves, and interact with the world around them.

The devices’ redesigned cameras feature a Dual Aperture lens that adapts to its environment to snap stunning shots in any light; an innovative Super Slow-mo video function, which allows users to capture everyday moments in epic detail; and new, customizable AR Emojis. Other enhancements include immersive, AKG-tuned stereo speakers, which complement the refined Infinity Display, and deeper integration with Samsung’s intelligence platform, Bixby.

For more information on the Galaxy S9 and S9+, please visit news.samsung.com/galaxy.

Galaxy S9 I S9 + TVC # 3 AR Emoji

Emoticons made with my face
# GalaxyS9 # AR Emoji

From expression to action
I am the only one in the world.
Have fun chatting with AR emoji! 🎶


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Galaxy S9 I S9 + TVC # 2 Super Low Light

Even darker, brighter and clearer
# GalaxyS9 # super low light

Even in dark environments
Discovering hidden beauty and detail
Galaxy S9 # Dual Aperture # F1.5 # F2.4

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Galaxy S9 I S9 + TVC # 1 Super Slow Motion

I can not see the moment!
# GalaxyS9 # Super slow motion

With Super Slow Motion calling 'Like'
Enjoy the fun of the moment!

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