LG OPENS GLOBAL SOFTWARE UPGRADE CENTER FOR FASTER SMARTPHONE UPDATES

Investing Significant Resources Toward Extending Smartphone Lifespan

SEOUL — LG Electronics (LG) today opened the doors to its new Software Upgrade Center in South Korea, the first such facility aimed at providing customers worldwide with faster, timelier, smartphone operating system and software updates. Located in LG’s new research and development campus in Magok-dong, western Seoul, the Software Upgrade Center is just one of the ways LG is demonstrating its commitment to customers’ needs.

The Software Upgrade Center will not only be charged with developing and delivering regular OS updates for LG smartphones, it will also be responsible for ensuring a consistent user experience on LG devices by continuously testing the stability and compatibility between hardware and software after updates.

The creation of the center will enable LG to roll out OS updates faster in countries where LG smartphones are available to ensure that customers around the world receive the same level of quality service. One of the first initiatives of LG’s new Software Upgrade Center will be to roll out Android Oreo for the LG G6 later this month starting in Korea, followed by other key markets.

“Aligning after-sales support with customers’ needs is a top priority at LG,” said Mr. Jo Seong-jin, CEO of LG Electronics. “Stable and consistent upgrades will demonstrate to our customers that LG smartphones have long and reliable lifespans.”

LG TO UNVEIL SEVENTH GENERATION G SERIES IN EARLY MAY

LG’s Latest AI Premium Smartphone to be Revealed at Events in New York, Seoul



SEOUL —LG Electronics (LG) announced that it will formally unveil its premium LG G7ThinQ smartphone on May 2 in New York City and May 3 in Seoul. LG will host media events to introduce the LG G7ThinQ on May 2 (EDT) at the Metropolitan West in New York and on May 3 (KST) at I’PARK Mall in Seoul. This will be the first G series smartphone to adopt the ThinQ name, created to identify all of LG’s consumer electronics, home appliances and services that utilize artificial intelligence to deliver practical, consumer benefits.

The LG G7ThinQ is an evolution of the foundation laid by the LG V30SThinQ, the first LG smartphone to embrace AI as part of its core features. The V30SThinQ incorporated AI technologies that enhanced the most frequently used features including voice recognition and Vision AI to improve camera convenience. The LG G7ThinQ will offer improved interconnectivity with LG devices such as home appliances, TVs, and more.

“Now is the time when manufacturers have to pay close attention to what customers actually need and want for their smartphones,” said Hwang Jeong-hwan, president of LG Electronics Mobile Communications Company. “With the LG G7ThinQ, LG is continuing to deliver on its promise to enhance core technologies to meet customers’ real life needs by incorporating AI technologies that are more than features, they are part of the user experience.”

LG ONCE AGAIN EARNS TOP HONORS AT 2018 RED DOT AWARDS

Signature Kitchen Suite Pro Range Oven and LG CineBeam Laser 4K
Projector Recognized for Industry-Leading DesignsRed Dot Award 2018 Best of the Best



SEOUL — LG Electronics received 21 honors at this year’s Red Dot Design Awards, one of the world’s top three design awards alongside iF Design Awards and IDEA (International Design Excellence Awards). Of the products recognized, two LG products shone the brightest with Best of the Best honors: the ultra premium built-in Signature Kitchen Suite Pro Range oven and the high-end LG CineBeam Laser 4K projector, which were judged among the best of 5,300 designs from 59 countries.

The design of the Signature Kitchen Suite Pro Range was recognized by the Red Dot judging committee for its ergonomic design details such as the control panel interface and comfortable handle. The oven evokes an era when cooking was a more central part of families’ lives and respected those preparing the meals. The first pro range on the market with built-in sous vide, induction and gas, the Wi-Fi enabled oven is powered by LG’s own SmartThinQ® Technology, a future-ready open platform that allows for convenient remote control operation with a free app available on both Android or iOS platforms.

LG’s other Best of the Best winner is one of the most unique home entertainment products on the market today. The LG CineBeam Laser 4K projector comes in a portable size and unique upright design that is only made possible by the mirrorless I-shaped engine which allows the projector to show perfect images whether it’s placed on the floor, mounted on the wall or hanging from the ceiling. The convenient carrying handle and Auto Cord feature makes the unit look absolutely sleek and clutter-free, prompting the judges to admire the product’s balance between esthetics and convenience and a “design unlike other projectors.”

LG received 19 other honors from Red Dot, which included many appliances such as the Signature Kitchen Suite Refrigerator, Code Zero R9 robot vacuum cleaner and air purifier. LG was also recognized for its home entertainment products, such as LG SIGNATURE OLED TV, industry-leading UltraWide monitors as well as its G6 and V30 flagship smartphones. More obscure but nevertheless eye-catching, LG’s Pra.L home skin care system and pastel-friendly Pocket Photo Printer were also included in the recognition.

“These honors reflect the wide recognition of LG’s distinctive competitiveness in design,” said Noh Chang-ho, head of corporate design at LG Electronics. “Our commitment is to continue focusing on the essence of LG products based on our in-depth understanding of customer demand.”

LG RELEASES PRELIMINARY EARNINGS FOR FIRST-QUARTER 2018

LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2018.

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LG reported tentative consolidated revenues for the first quarter of 2018 at KRW 15.1 trillion with an operating profit of KRW 1.1 trillion, marking the highest first quarter revenues and operating profit in the history of the company. Sales are expected to be 3.2 percent higher than the same quarter the previous year with operating profit being up 20.2 percent year-on-year.

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These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division which will be announced officially later this month.

LG SIGNS INTERNATIONAL K-POP SENSATION BTS AS MOBILE PARTNER

Collaboration with BTS Comes as Group Hits New
Milestone in the International Music Scene



SEOUL — LG Electronics (LG) is readying its most ambitious and wide-reaching outreach campaign to date, fronted by today’s hottest K-Pop boy band, BTS. Winner of the Top Social Artist of the Year at the 2017 Billboard Music Awards, South Korea’s most popular supergroup will star in a series of TV and social media campaigns for LG’s mobile products, beginning with the company’s upcoming flagship smartphone.

As the first K-pop artists to crack the Billboard Top 10 and perform at the American Music Awards, BTS has an immense following in major smartphone markets in the Americas, Europe and Asia. The video for the group’s most recent single, Mic Drop, surpassed 200 million views on March 22 (Korea Time), becoming the seventh music video by the boy band to achieve this milestone.

LG and BTS will collaborate on a diverse marketing campaign that reflects the uniquely colorful personalities of each of group’s seven members. The campaign will highlight the band’s talent, attitude and relationship with its fans, the very qualities that LG hopes to bring to its upcoming products starting this quarter.

“BTS achieved international superstardom through raw talent, innovation and authenticity even though many gave them little chance of real success,” says Kim Su-young, vice president and head of marketing for LG Electronics Mobile Communications Company. “These qualities make BTS a great match with our smartphone brand and we hope to be able to convey to the global audience that LG mobile devices are also about delivering bold innovation with a unique attitude.”